The year 2021 begins with an important new in the world of bathroom furniture and in particular in the universe of SFA brands. The well-known Grandform brand merges with another international brand: Kinedo.
With him, wellness takes a step forward in Italy.
The change will bring with it nine product categories:
shower trays,
shower enclosures,
shower columns,
hydrotherapy tubs and freestanding
countertops and washbasins,
panelling panels,
multifunctional cabins and saunas.
The Kinedo brand, already a reference point in Europe for “wellness per aquam”, presents itself to the Italians by gathering all the experience and know-how to become the new reference point in the medium-high bracket of the Italian market.
A passing of the baton that coincides with the changing needs of the consumer, often guided by the influences of the professional, which manifests itself in more conscious choices that are more attentive to design applied to ergonomics.
Obviously there is also a marketing and commercial aspect made up of emotions and suggestions that Kinedo brings with it in the sound of its lettering. The vital and evocative force of a brand that brings back the millenary culture of water as an element of life and health, physical and mental.
The SFA group strongly desired this change, which has the sense of a passage between generations with the cultural contamination that the change of the millennium is imposing on all sectors.
A natural transition that will bring with it some necessary changes at the point of sale, which will be dressed in new colours and renewed tools, both in content and functionality.
Certainly the colour blue, but along with it also formal cleanliness and essential lines. Few recognisable elements, a modular display modularity according to the size of the point of sale, a Brand Book that will allow operators in the sector to select the customisation kit most suited to the space, light and display fragmentation in cases where the product is proposed decontextualised from the corners.
The Kinedo challenge begins, design and technology come together in the new perspective of the coming years as the evolutionary synthesis of water.
Translated with www.DeepL.com/Translator (free version)